Lucy Kueng

Strategic advisor
to the media industry

Insight, clarity, and hands-on strategy support at a time of transformation

Lucy Kueng

Strategic advisor
to the media industry

Insight, clarity, and hands-on strategy support at a time of transformation

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Translating industry shifts into strategy you can act on

The media industry is experiencing profound structural disruption.

In the face of digital transformation, AI, the creator economy, and emerging business models, every assumption the industry relies upon is being challenged.

Media leaders are having to rethink strategies around value creation, capabilities, and growth.

Based on decades of research and hands-on advisory experience, I help media leaders understand these shifts. Together, we identify, hone, and implement decisions that drive long-term success.

My strategic advisory services

As a strategic advisor to the media industry — with a focus on emerging technologies and business models — I provide the following strategy services.

CEO & Top Team Strategic Advisory

Ongoing strategic support for CEOs and senior leaders.

Strategic Rock Groups

Tackle a strategic challenge with peer support.

Strategic project support

Design and deliver high-impact strategic initiatives.

Board roles

The oversight you need to prove strategy is sound.

The First 100 Days

A strategic co-pilot for new leaders and initiatives.

Keynote speaking

Insightful keynote speeches for media leaders.

“Lucy is one of the world’s most insightful and influential voices on the topic of digital transformation in news. Her research and the relationships she’s established with newsrooms around the world have enabled her to develop a blueprint that’s relevant on the global, national, or local level. Simply put, Lucy has a unique understanding of how all the pieces come together to light the path to growth and sustainability.”

“Lucy is compassionate and thoughtful, with a high degree of emotional intelligence and care. That combination of knowledge and care is rare, making Lucy a one-in-a-million leader in her field.”

“As a senior executive at the BBC, I worked with Lucy on two projects…She combined a close understanding of politics and culture with an objective, academic perspective on the BBC’s challenges and success factors. Lucy is highly skilled at combining complex analysis and insight with practical, easily grasped insights and action points.”

My expertise in digital transformation and the media industry

I hold both a PhD and a habilitation in culture and technological disruption in media organisations, and I conduct ongoing research for the Reuters Institute.

I’ve also provided strategic support to leading media organisations across the globe for decades. So I understand where the media industry is heading and which strategic approaches are working elsewhere.

That means you can rely on cutting-edge insight and advice grounded in the complex reality of the media industry as it currently stands.

Who do I work with?

As part of my work as a digital transformation, AI, and creator economy advisor, I support leadership teams in organisations like the BBC, CNN, Mediahuis, DC Thomson, and Schibsted.

I’m a trusted media industry advisor for CEOs and executive teams, boards and board chairs, and senior leaders running high-stakes strategic initiatives.

I help clients across the world clarify their strategic direction in relation to the following:

The organisational impact of digital transformation
Growth and sustainability
Media business models
Complex and competing priorities
Turning analysis into action
Developing processes and cultures that drive progress
Leadership in times of structural change

Inspiring and insightful keynote speeches for media leaders

My keynote speeches help media leaders make sense of industry transformation — and what it means for their organisation.

I explore topics including digital transformation, AI, the creator economy, leadership strategies that deliver, and how to find growth in a tough market.

To find out where I’m speaking next — or to get a more detailed description of my current keynote topics — click below.

Research and writing on the forces shaping the media industry

My books explore media strategy, leadership, and industry transformation. They’re widely referenced by executives, boards, and researchers seeking to understand the challenges and choices shaping modern media organisations.

Combining academic research and experiences within global media organisations, my work provides valuable insight into how leaders make decisions, build capabilities, and adapt their organisations for long-term success.