LUCY KUENG
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Keynote speaker for the media industry

As an engaging and sought-after keynote speaker, I share cutting-edge insights at international conferences and corporate events, often accompanied by immersive workshops. 

Tailored to your needs, my talks dissect media industry trends and their ramifications. Attendees leave with more insight, clearer priorities, and a practical starting point. 

Key topics include digital transformation, the creator economy, AI, growth, and leadership in media organisations.

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My current keynote topics

I can tailor a keynote speech to your priorities, audience, and event format. But — as an introduction to my areas of expertise — here are my current set topics.

Creators and generative AI are reshaping how attention is won, content is made, and revenue is built. This keynote maps new media logic and the risks for incumbents, plus the choices leaders can act on. 

You leave with a clear view of where to play, what to build, and how to move with speed and discipline.

Digital transformation is easy to announce and hard to deliver. This digital transformation keynote gives leaders a practical roadmap for getting results in complex organisations. 

It covers focus, sequencing, capability-building, and what activities you can stop. It also tackles the human realities that derail delivery, so your strategy makes it through to execution.

When the core market is under pressure, growth needs sharper choices and a wider toolkit. 

This keynote shows where growth can come from, how to build a coherent portfolio of bets, and how to balance organic moves with inorganic options. It’s designed for CEOs and boards who need momentum without creating more complexity.

It’s one thing to develop a strategy. It’s another to make it happen. Strategy often fails in the handover to the organisation. 

This keynote focuses on the leadership and cultural dynamics that make change easier and faster to deliver. It shows how to create alignment, reduce friction, protect key talent, and build the conditions for sustained execution — even when the organisation is tired and under strain.

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“Lucy has a way of humanizing and even personalizing issues of organization, management, leadership, and digital transformation that I’ve never seen before. She speaks the language of CEOs in an urgent — yet encouraging — way. CEOs gravitate to her and open up to her because of her message and style.”
Earl WilkinsonCEO International News Media Association (INMA)
“I've seen Lucy speak to audiences ranging from small workshops to several hundred delegates, and the quality never wavers. What sets Lucy apart is that she doesn't just track where media is heading, she helps senior executives make sense of it in ways they can act on.”
Cobus HeylFounder That Coalition
“As our keynote speaker, Lucy talked about what stimulates and hinders innovation and drew interesting parallels with big pharma. Her insights were thought-provoking and her recommendations extremely relevant for our industry. Her talk was the best-rated overall and we will all remember her key messages to encourage innovation in our respective groups and functions.”
Julie DucharmeExecutive Director, Analgesia Projects (Analgesia Cluster Leader) at CNS&Pain Innovative Medicines, AstraZeneca R&D

Upcoming events and keynote speeches 2026

Reuters Institute, University of Oxford

  • Innovation Forum, Interview with Jimmy Wales, Founder Wikipedia
  • CEO and Editor-in-Chief Forum
  • Public Service Heads of News
  • Culture Change Clinic
  • Leading Newsroom Change — Senior Executive Programme (four times per year)

Conferences

  • Perugia Journalism Festival
  • PPA Festival
  • FIPP World Media Congress

Executive Leadership

  • SVT Executive Management Team Session
  • Dagens Nyheter

Recent events and keynote speeches 2025

Reuters Institute, University of Oxford

  • Innovation Forum, Interview with Tony Pastor, Co-Founder Goalhanger
  • CEO and Editor-in-Chief Forum
  • Public Service Heads of News
  • Insight Clinic (Culture Change Deep Dive)
  • Leading Newsroom Change — Senior Executive Programme (four times per year)

Conferences

  • Perugia Journalism Festival
  • WAN-IFRA World Congress Krakow
  • Austrian Media Days
  • FIPP World Media Congress
  • Newsrewired

Executive Leadership

  • Handelsblatt Media Group Leadership Meeting

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