Testimonials
Read what my clients say about working with me.
A unique understanding
“Lucy is one of the world’s most insightful and influential voices on the topic of digital transformation in news. Her research and the relationships she’s established with newsrooms around the world have enabled her to develop a blueprint that’s relevant on the global, national or local level.
Simply put, Lucy has a unique understanding of how all the pieces (content, product, analytics, growth, revenue and talent) come together to light the path to growth and sustainability in news.”
Andrew Morse
President and Publisher of The Atlanta Journal Constitution and former EVP and Chief Digital officer of CNN Worldwide
Clarity in complexity
“Lucy brought incisive, instructive strategic thinking at a moment of real complexity for The Bureau of Investigative Journalism. She supported us through complex and competing priorities, helped clarify our strategic direction across editorial, funding, and organisational design, and move from analysis to action with clarity and specificity.
This helped us strengthen our strategic design, expanded our knowledge systems and widened our networks.
Additionally, Lucy always took great care and thought in her work with us. She is compassionate and thoughtful, with a high degree of emotional intelligence and care – that combination of knowledge and care is rare, making Lucy a one-in-a-million leader in her field.”
Rozina Breen
Director of Editorial, Global, Pulitzer Center and former CEO and Editor in Chief of The Bureau of Investigative Journalism
Sharper decisions, more innovation
“Lucy possesses both a deep understanding of digitalization and the media business, as well as global experience in leadership and corporate culture. As a juror for the Media Forward Fund, Lucy has ongoing insight into the most innovative media outlets and evaluates their business models for funding.
With her excellent advice, Lucy makes a significant contribution to solving problems and enabling innovation. As a speaker, she combines her practical experience in consulting and evaluating digital media with her academic research. It has been a pleasure working with Lucy for many years.“
Martin Kotynek
Founding Managing Director Media Forward Fund
Trusted, peer-level exchange
“Lucy and I have worked together for well over a decade, across the FIPP World Media Congress and multiple other international events. In that time, I’ve seen her speak to audiences ranging from small workshops to several hundred delegates, and the quality never wavers.
What sets Lucy apart is that she doesn’t just track where media is heading; she helps senior executives make sense of it in ways they can act on. Her latest work on the creator media economy is a case in point: a subject central to current media conversations, which she commands with the same authority she brings to digital transformation and strategic leadership.
Beyond the stage, Lucy is one of the people I turn to when I want to test my thinking about the industry’s direction. That kind of trusted, peer-level exchange is rare, and it speaks to both her depth of knowledge and her generosity with it. I recommend her without reservation.“
Cobus Heyl
Founder That Coalition
Intellectually curious and challenging
“The first time I worked with Lucy Kueng, I reviewed her presentation in advance and worried that discussions about “organization” weren’t going to resonate with cynical news media executives. I stood my ground all the way up to seeing that she was the highest-rated speaker at INMA’s high-powered World Congress of News Media.
Lucy has a way of humanizing and even personalizing issues of organization, management, leadership, and digital transformation that I’ve never seen before. She speaks the language of CEOs in an urgent — yet encouraging — way. CEOs gravitate to her and open up to her because of her message and style.
She is intellectually curious and challenging about her subject and tailors that subject to your audience and your needs. It doesn’t hurt that she’s a “heart and soul” person who wants the best for you and your group.“
Earl Wilkinson
CEO International News Media Association (INMA)
From analysis to action
“As a senior executive at the BBC, I worked with Lucy on two projects. She swiftly understood and reflected the dynamics and drivers of a highly complex media organisation going through a period of rapid change.
She captured the essence of the organisation’s culture, understood the prevailing strategy, and delivered a number of highly pertinent insights into the organisation and questions for its future development. She combined a close understanding of the politics and culture with an objective, academic perspective on the BBC’s challenges and success factors.
Lucy is highly skilled at combining complex analysis and insight with practical, easily grasped insights and action points.”
Richard Sambrook
Former Director of Global News, BBC
Thought-provoking
“I had the pleasure of working with Prof. Lucy Kueng for our First Innovative Medicine Science Retreat, an internal scientific conference where more than 200 scientists from all AZ sites were invited to talk and discuss science.
Lucy was an external speaker who brought a completely different perspective to the table. Building from her significant experience in the media, Lucy talked about what stimulates and hinders innovation and drew interesting parallels with big pharma.
Her insights were thought-provoking and her recommendations extremely relevant for our industry. Her talk was the best-rated overall and we will all remember her key messages to encourage innovation in our respective groups and functions.“
Julie Ducharme
Executive Director, Analgesia Projects (Analgesia Cluster Leader) at CNS&Pain Innovative Medicines, AstraZeneca R&D
Extensive Experience
“Lucy Kueng is an expert on the big strategic shifts underway in converging industries. She is particularly strong on the impact of disruptive technologies and how they can fuel growth and innovation. Her extensive experience brought real value to Ericsson.
Lucy Kueng is unusual in her ability to translate academic research into pragmatic advice and is a highly skilled communicator.”
Rene Summer
Director Government & Industry Relations at LM Ericsson
Genuine, infectious curiosity
“Lucy Kueng combines a unique expertise in the ever-changing media landscape with a genuine, infectious curiosity about the processes and cultures that drive progress. I can wholeheartedly recommend her courses.“
Matilda E Hanson
Deputy Managing Editor, Dagens Nyheter, Sweden
Strategic analysis and insights
“Our management loves Lucy Kueng´s ability to combine strategic analysis and insights with very operative advice.”
